The 26th Minute

Client・Samaritans
Agency・Droga5 Dublin - Part of Accenture Song
Role・Motion Designer and Editor
Year・2024

The 26th Minute is an award-winning campaign launched by Dublin Samaritans in 2024 to address critical staffing shortages. The campaign focused on identifying people who could listen for 26 minutes, the average length of a Samaritans call, by reaching listeners at that exact moment. The work supported a series of targeted media moments delivered in the 26th minute of audio across multiple platforms, including podcasts, live soccer commentaries, live gigs, and storytelling events. I created the motion design and edited the campaign assets, contributing to a project that increased volunteer applications by over 250% on a €2,500 budget. 

The campaign has won numerous awards, including a Gold European Effie, two Cannes Lions, Effie Ireland awards, three Clio Awards, and a D&AD Pencil.

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